{"id":28971,"date":"2021-04-22T17:15:10","date_gmt":"2021-04-22T20:15:10","guid":{"rendered":"https:\/\/agenciabear.bepanda.com.br\/?post_type=project&p=28971"},"modified":"2021-06-05T18:19:58","modified_gmt":"2021-06-05T21:19:58","slug":"drummond","status":"publish","type":"project","link":"https:\/\/agenciabear.com.br\/?project=drummond","title":{"rendered":"DRUMMOND"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.9.2″ _module_preset=”default” background_enable_image=”off” custom_padding=”3px||66px|||” locked=”off”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”1px||5px|||”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”a14a3070-0f27-4166-b303-92f53a7af324″ text_font=”Montserrat|700|||||||” header_2_font=”Candal||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”42px” header_2_line_height=”1.2em” background_layout=”dark” min_height=”28.6px” custom_margin=”38px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|tablet” locked=”off” inline_fonts=”Montserrat”]<\/p>\n

<DRUM<\/b><\/span>MOND<\/b>><\/span>
<\/span><\/strong><\/span><\/h2>\n

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O grande desafio foi solidificar a marca na regi\u00e3o do Tatuap\u00e9 para o p\u00fablico BC, criando um \u201cgrito de guerra\u201d \u00fanico que representasse todo o Grupo composto por col\u00e9gios, faculdades e p\u00f3s-gradua\u00e7\u00e3o.\u00a0<\/span><\/span><\/p>\n

#VemSerDrummond<\/strong> foi o mote escolhido para fazer parte da campanha digital direcionada pela equipe Bear. Foram diversos formatos desenvolvidos, sempre tendo como foco a grandiosidade da qualidade educacional e a persona.<\/span><\/p>\n

Com foco promocional, a campanha ainda utilizou personalidades como o garoto de propaganda Jean Paulo, que interpretou o personagem Cirilo na reprise do programa Carrossel no SBT. <\/span><\/p>\n

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Cliente: <\/strong>Grupo Drummond de Educa\u00e7\u00e3o \u2013 S\u00e3o Paulo<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Segmento: <\/strong>Col\u00e9gios, Faculdades e P\u00f3s<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Mote: <\/strong>#VemSerDrummond<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Objetivo: <\/strong>Vestibular<\/span><\/p>\n

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Ano:<\/strong> 2019.2020<\/span><\/p>\n

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Tipo de Campanha:<\/strong><\/p>\n

    \n
  • Digital
    <\/span>– <\/span>Org\u00e2nico
    – An\u00fancio (Social Media, Google Search e\u00a0 Google Display)<\/li>\n<\/ul>\n

    <\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    <DRUMMOND>

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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    <\/div>\n\t\t\t\t
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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    <\/div>\n\t\t\t\t
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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    <\/div>\n\t\t\t\t
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
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    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>O grande desafio foi solidificar a marca na regi\u00e3o do Tatuap\u00e9 para o p\u00fablico BC, criando um \u201cgrito de guerra\u201d \u00fanico que representasse todo o Grupo composto por col\u00e9gios, faculdades e p\u00f3s-gradua\u00e7\u00e3o.\u00a0 #VemSerDrummond foi […]<\/p>\n","protected":false},"author":1,"featured_media":29627,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[57,69],"project_tag":[],"class_list":["post-28971","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campanha","project_category-grupo-drummond-de-educacao"],"_links":{"self":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/28971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28971"}],"version-history":[{"count":13,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/28971\/revisions"}],"predecessor-version":[{"id":31009,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/28971\/revisions\/31009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/media\/29627"}],"wp:attachment":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28971"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=28971"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=28971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}