{"id":28991,"date":"2021-04-22T17:20:35","date_gmt":"2021-04-22T20:20:35","guid":{"rendered":"https:\/\/agenciabear.bepanda.com.br\/?post_type=project&p=28991"},"modified":"2021-07-04T12:49:32","modified_gmt":"2021-07-04T15:49:32","slug":"unisal","status":"publish","type":"project","link":"https:\/\/agenciabear.com.br\/?project=unisal","title":{"rendered":"UNISAL"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.9.2″ _module_preset=”default” background_enable_image=”off” custom_padding=”3px||66px|||” locked=”off”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”1px||5px|||”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”a14a3070-0f27-4166-b303-92f53a7af324″ text_font=”Montserrat|700|||||||” header_2_font=”Candal||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”42px” header_2_line_height=”1.2em” background_layout=”dark” min_height=”28.6px” custom_margin=”38px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|tablet” locked=”off” inline_fonts=”Montserrat”]

<UNI<\/b><\/span>SAL<\/b>><\/span>
<\/span><\/strong><\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”25px|||||”][et_pb_column type=”3_5″ _builder_version=”4.9.2″ _module_preset=”default”][el_masonry_gallery image_ids=”30692,30691,30693″ number_of_columns=”1″ column_spacing=”10px” image_size=”large” enable_lightbox=”on” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”-7px|||||”][\/el_masonry_gallery][el_masonry_gallery image_ids=”30690,30694″ number_of_columns=”2″ column_spacing=”10px” image_size=”large” enable_lightbox=”on” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”-27px|||||”][\/el_masonry_gallery][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”85ec5774-0b51-4075-9641-4e0e2e6ea9dd” text_font=”Montserrat|500|||||||” text_text_color=”#888888″ text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-20px|1px||-18px||” custom_padding=”6px|0px||||” animation_style=”slide” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop”]

Muitos alunos da Rede Salesiana de Escolas n\u00e3o enxergavam a UNISAL como uma op\u00e7\u00e3o para o vestibular, ou seja, uma continuidade de suas carreiras com um alto n\u00edvel de qualidade educacional.<\/span><\/p>\n

Criar uma campanha de uni\u00e3o de marcas exigiu realizar diversas a\u00e7\u00f5es de posicionamento da marca frente \u00e0s Escolas que fazem parte da mesma rede, convidando alunos e universit\u00e1rios a estreitarem as rela\u00e7\u00f5es.<\/span><\/p>\n

#SejaSalesiano<\/strong> resgatou o sentimento por tr\u00e1s do SER salesiano, deixando em evid\u00eancia a credibilidade da marca por meio de an\u00fancios em m\u00eddia on e off.<\/span><\/p>[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|15px|-15px|false|false” custom_margin_tablet=”” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]

Cliente: Unisal \u2013 Universidade Salesiana de S\u00e3o Paulo<\/span><\/strong><\/p>[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|15px|-15px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]

Segmento: <\/strong>Faculdade\u00a0<\/span><\/p>[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|15px|-15px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]

Mote: #SejaSalesiano<\/span><\/strong><\/p>[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|15px|-15px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]

Objetivo: <\/strong>Posicionamento<\/span><\/p>[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|15px|-15px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]

Ano:<\/strong> 2017<\/span><\/p>[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|15px|-15px|false|false” custom_margin_tablet=”” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]

Tipo de Campanha:<\/strong><\/p>\n

    \n
  • Digital
    – Org\u00e2nico
    <\/span>– An\u00fancio (Social Media, Youtube, Google Search e
    Google Display)\u00a0<\/span><\/span><\/li>\n
  • Off-line
    <\/span>– Cinema, metr\u00f4, elevadores, ponto de \u00f4nibus, r\u00e1dio, entre outros<\/span><\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    <UNISAL>

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t
    \n\t\t\t\t
    <\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t
    \n\t\t\t\t
    <\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>Muitos alunos da Rede Salesiana de Escolas n\u00e3o enxergavam a UNISAL como uma op\u00e7\u00e3o para o vestibular, ou seja, uma continuidade de suas carreiras com um alto n\u00edvel de qualidade educacional. Criar uma campanha de uni\u00e3o de marcas exigiu […]<\/p>\n","protected":false},"author":1,"featured_media":31286,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[57,70],"project_tag":[],"class_list":["post-28991","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campanha","project_category-unisal"],"_links":{"self":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/28991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28991"}],"version-history":[{"count":12,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/28991\/revisions"}],"predecessor-version":[{"id":31302,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/28991\/revisions\/31302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/media\/31286"}],"wp:attachment":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28991"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=28991"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=28991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}