{"id":29007,"date":"2021-04-22T17:31:55","date_gmt":"2021-04-22T20:31:55","guid":{"rendered":"https:\/\/agenciabear.bepanda.com.br\/?post_type=project&p=29007"},"modified":"2021-06-05T18:22:10","modified_gmt":"2021-06-05T21:22:10","slug":"liceu","status":"publish","type":"project","link":"https:\/\/agenciabear.com.br\/?project=liceu","title":{"rendered":"LICEU"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.9.2″ _module_preset=”default” background_enable_image=”off” custom_padding=”3px||66px|||” locked=”off”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”1px||5px|||”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”a14a3070-0f27-4166-b303-92f53a7af324″ text_font=”Montserrat|700|||||||” header_2_font=”Candal||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”42px” header_2_line_height=”1.2em” background_layout=”dark” min_height=”28.6px” custom_margin=”38px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|tablet” locked=”off” inline_fonts=”Montserrat”]<\/p>\n

<LI<\/b><\/span>CEU<\/b>><\/span>
<\/span><\/strong><\/span><\/h2>\n

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Quantas gera\u00e7\u00f5es de alunos podem existir numa mesma fam\u00edlia? Muitas!\u00a0<\/span><\/p>\n

Convidamos bisav\u00f3s, av\u00f3s, pais e filhos para fazerem parte de uma linda campanha para reposicionar a marca do Col\u00e9gio aos moradores da regi\u00e3o.<\/span><\/p>\n

A campanha evidenciou as diversas gera\u00e7\u00f5es de alunos que ajudaram a construir os mais de 130 anos de hist\u00f3ria do Liceu Cora\u00e7\u00e3o de Jesus, que se tornou esquecida devido aos problemas da regi\u00e3o onde ele est\u00e1 localizado \u2013 Centro de S\u00e3o Paulo.<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Cliente: <\/strong>Liceu \u2013 S\u00e3o Paulo<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Segmento: Col\u00e9gio<\/span><\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Mote: <\/strong>Gera\u00e7\u00f5es<\/span><\/p>\n

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Objetivo: (Re)Posicionamento<\/span><\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22,%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Ano:<\/strong> 2019.2020<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%57%%” icon_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd” icon_placement=”left” use_icon_font_size=”on” icon_font_size=”23px” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px|0px|15px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{%22gcid-829e0644-2604-442b-87e9-fc4cf40a6edd%22:%91%22circle_color%22,%22icon_color%22%93,%22gcid-ca1139b5-c7aa-4c97-9e71-3da521dfe34b%22:%91%93}” circle_color=”gcid-829e0644-2604-442b-87e9-fc4cf40a6edd”]<\/p>\n

Tipo de Campanha:<\/strong><\/p>\n

    \n
  • Digital
    <\/span>– Org\u00e2nico
    – An\u00fancio (Social Media, Youtube, Google Search e
    Google Display)<\/li>\n
  • Offline
    <\/span>– Cinta de revista, cinema, metr\u00f4, elevadores,
    ponto de \u00f4nibus, r\u00e1dio, entre outros<\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    <LICEU>

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t
    \n\t\t\t\t
    <\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \"\" <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>Quantas gera\u00e7\u00f5es de alunos podem existir numa mesma fam\u00edlia? Muitas!\u00a0 Convidamos bisav\u00f3s, av\u00f3s, pais e filhos para fazerem parte de uma linda campanha para reposicionar a marca do Col\u00e9gio aos moradores da regi\u00e3o. A campanha evidenciou as diversas gera\u00e7\u00f5es de alunos que ajudaram a construir os […]<\/p>\n","protected":false},"author":1,"featured_media":29008,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[57,71],"project_tag":[],"class_list":["post-29007","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campanha","project_category-liceu"],"_links":{"self":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/29007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29007"}],"version-history":[{"count":8,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/29007\/revisions"}],"predecessor-version":[{"id":30984,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/project\/29007\/revisions\/30984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=\/wp\/v2\/media\/29008"}],"wp:attachment":[{"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29007"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=29007"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/agenciabear.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=29007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}